Baufest
Development and evolution of commercial applications for consumer products

Grupo Bimbo

Development and evolution of commercial applications for consumer products

Grupo Bimbo needed to ensure the development, support, and continuous evolution of its commercial applications while maintaining a consistent technology standard across its global operations. We implemented a centralized delivery model that strengthened operational continuity, accelerated the evolution of business-critical applications, and optimized support across multiple countries.

Regions
  • 🇲🇽 Mexico
Published
  • July 2026

The Company

Founded in 1945, Grupo Bimbo is the world’s largest baking company and one of the leading producers of consumer packaged foods. Operating in more than 30 countries with a broad portfolio of brands, the company reaches millions of consumers every day through an extensive manufacturing, distribution, and commercial network. As a global leader in the food industry, Grupo Bimbo continues to advance its digital transformation strategy by optimizing operations, strengthening consumer relationships, and delivering consistent experiences across its digital channels. The company continuously invests in modernizing its platforms, leveraging data, and driving innovation to accelerate brand growth and improve business performance.

The Challenge

With operations spanning dozens of countries, Grupo Bimbo needed to maintain a consistent quality standard for its commercial applications while ensuring the continuity of business-critical solutions. In addition to developing new capabilities, the company required a model that would streamline application support and deployment across the different geographies where it operates.

The Solution

From Mexico, we established a centralized team responsible for the development, support, and evolution of Grupo Bimbo's commercial applications, providing extended-hour coverage for more than 16 countries. The team worked closely with specialists and technology teams across multiple regions to support the evolution of local applications into global solutions.

Drawing on more than eight years of collaboration, we enabled a seamless transition between development and production, established direct communication with end users, and ensured the operational continuity of business-critical applications.

Benefits

  • Seamless transition between development and production environments.
  • Direct communication with end users for more efficient support.
  • Optimized costs and resource utilization through a centralized team.
  • Operational continuity for business-critical commercial applications.
199
Plants worldwide
16+
Countries supported
8+ years
Service duration

Case study